FEAR APPEAL
1) использование мотива страха
а) псих.
б) пол.
See:
Institute for Propaganda Analysis
2) марк. устрашающая реклама*
See:
immediate appeal, rational appeal, recreational appeal, mass appeal, masculine appeal, health appeal, game appeal, moral appeal, advertising appeal, price appeal, consumer appeal, marketing appeal, service appeal, sales appeal, emotional appeal, snob appeal, female appeal, positive appeal, negative appeal, sex appeal
* * *
запугивание