direct mail postage; direct-mail costs — почтовые расходы на прямую рассылку; стоимость прямой почтовой рекламы, издержки на прямую почтовую рекламу
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In many ways, the Web is more effective than television advertising and direct mail.
»Typically, most of the marketing activity is carried out by direct mail.
»We still believe that our grass-roots direct-mail campaign was instrumental in our success.