BANNER TOWING

banner towing ˈbanner ˌtowing noun [uncountable] MARKETING

a type of advertising, in which a small plane pulls a long sign with an advertisement on it through the sky

banner towing UK US noun [U] (also aerial advertising) MARKETING

► a method of advertising using a long piece of cloth or other material with a message written on it that is pulled behind a plane so that people on the ground can read it: »

On crisp fall weekends, banner-towing planes have been a familiar sight at sporting events.