AS FOUR/THREEASFOUR

   A fashion team started in 1999 by designers Kai Kuhne and his partners Adi, Ange, and Gabi. As Four legally became Threeasfour in the spring of 2006 following Kuhne's 2005 exit. Kuhne had a very different focus for the company and he seemed to often be at odds with Adi, Ange, and Gabi, the one-name monikers that are their identity. The now very successful denim line was the point of contention, and history has proven that Threeasfour had the vision and ability to create an original line in a "hot" fabrication and "hot" price point. The trio plans to develop a handbag and shoe line and create a lifestyle brand with worldwide recognition. They have also created apparel for Kate Spade.

   See also Brand image; Lifestyle-dressing.