• When we look at the demographics of book buyers and project forward the changes in these groups, there is room for growth.
• Consumer targeting has been made increasingly effective by developments in demographics and statistics.
• The United States is changing demographically.
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Globalisation and the changing demographics in the UK mean that most organizations need to be able to relate to different cultures.
»What are the demographics of the consumers who buy this type of product?
Companies use demographics to compile a 'customer profile' of their target audience.
Segmenting a population into demographics allows companies to assess the size of a potential market and also to see whether its products and services are reaching that company's most important consumers.
For example, a company that sells high-end RVs would want to know roughly how many people are at or nearing retirement age, and also what percentage of them will be able to afford the product. This information will help the company to decide how much capital to allocate to production and advertising.
radio audience demographics — демографические характеристики аудитории радиостанции
демографические данные; демографическая статистика
демографические данные; демографическая статистика, методы статистического наблюдения за демографическими явлениями.