DRIP CAMPAIGN
drip campaign drip campaign ➔ campaign
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drip campaign UK US noun [C] MARKETING
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Potential customers are placed on an automated e-mail drip campaign where updated home listings are sent to them on a weekly basis.
→ Compare DRIP ADVERTISING(Cf. ↑drip advertising), DRIP MARKETING(Cf. ↑drip marketing), DRIP METHOD(Cf. ↑drip method)