C2DE
C2DE C2DE [ˌsiː tuː diː ˈiː] noun [uncountable]
MARKETING the lowest three social and economic groups in society - used especially in marketingsurveys of what kind of person buys a product:
• 60% of consumers belong to social groups C2DE.
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C2DE UK US noun [C or U]
► MARKETING »
C2DE consumers.
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There has recently been an increase in the proportion of C2DEs booking their holidays on the internet.
→ Compare ABC1(Cf. ↑ABC1)