FIRSTMOVER ADVANTAGE

first-mover advantage: translation

n.

The advantage a company gains by being first to market with a new product or service.

" 'It's absolutely true that nothing can make up for first-mover advantage, and the proof is that Yahoo! remains where it is today and eBay remains where it is, despite the entry of many other companies into those vertical categories,' said Lucas Graves, a Latin American Internet specialist at high-tech research company Jupiter Communications in New York."

— Dorren Hemlock, "Mass Production Hits the Web," Sun-Sentinel, December 3, 1999

Rumor has it that the phrase first-mover advantage derives from the board game Monopoly, where the first person to "move into" a property with houses, hotels, etc. has a big advantage (especially on the more expensive properties).

Amazon

B2B

commercial service provider

dot com

e-business

e-commerce

last-mover advantage

netco

Buzzwords

E-commerce

first-mover advantage: translation

first-mover advantage first-mover advantage ➔ advantage

first-mover advantage UK US noun [U]

► MARKETING the advantage that a company has when it is the first to introduce a new product, service, or technology, and so does not have competition from other companies: »

We lost a lot of 'first-mover advantage' because we couldn't move quickly enough.

→ Compare LAST-MOVER ADVANTAGE(Cf. ↑last-mover advantage)

эк. преимущество первого хода ()