DIMINISHING RETURNS

diminishing returns: translation

diminishing returns diˌminishing reˈturns noun [plural] ECONOMICS

1. the idea that a point can be reached where the advantage or profit you are getting stops increasing in relation to the effort you are making:

2. the law of diminishing returns the idea that when workers use a particular amount of something such as land or machinery, each additional worker will produce less and create less profit than the previous worker

diminishing returns UK US noun [plural]

► ECONOMICS a situation in which less and less is achieved despite the use of increasing amounts of effort or money: »

As diminishing returns set in on any given marketing tactic, revenues will exceed costs by less and less.

→ See also LAW OF DIMINISHING RETURNS(Cf.↑law of diminishing returns)

эк. убывающая отдача (ситуация убывания предельного продукта одного или нескольких факторов производства; напр., привлечение еще одного рабочего к производственному процессу вызывает увеличение количества общего продукта на 100 ед., еще одного рабочего — на 80 ед., еще одного — на 50 ед. и т. д.)

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