BILLBOARD LIBERATION
billboard liberation: translation
n.
A modification of a billboard or other advertisement that changes the ad's message.
Example Citation:
Billboard liberation amounts to property destruction and I personally can't advocate that kind of behavior. But I must confess I do get a chuckle when I see a bus shelter ad featuring a too-thin underwear model turned into a ghastly skeleton with no more than a few simple strokes of a black magic marker.
— Karl Mamer, "Culture Jammers Expose Advertisers, Marketers," The Toronto Sun, April 12, 1998
Related Words:affluenza
bandit sign
culture jamming
killboard
pie
pollution on a stick
skulling
street spam
subvertisement
wildposting
Categories:Marketing
Activism