• The mail order business has never been able to break away from its traditional downmarket image.
• Mercedes will move further downmarket with the Smart car.
• He was accused of taking BBC Radio 3 downmarket to compete with a new commercial station.
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a downmarket tabloid newspaper
The store seems to have gone downmarket in an attempt to attract more customers.
магазин с товарами невысокого качества или невысокой цены (для покупателей с низким доходом)
2. {͵daʋnʹmɑ:kıt} a1) рассчитанный на потребителя с низким доходом
2) низкого качества (о товаре)
дешевий; найменш дорогий; невибагливий (про товар)
магазин, ориентированный на покупателей с низкими доходами.