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The building society denied operating a dual pricing strategy for new and existing customers.
Unit trusts use dual pricing, where the price at which units may be bought is higher than the price at which they may be sold.
A spokesman said, ""As long as there is dual pricing, customers used to imperial measurements will never learn the metric way"".
Dual pricing can also take place in different markets that use the same currency. This is closer to price discrimination than when dual pricing is implemented in foreign markets and different currencies. Dual pricing is not necessarily an illegal pricing tactic; in fact, it is a legitimate pricing option in some industries. However, dual pricing, if done with the intent of dumping in a foreign market, can be considered illegal.
указание на упаковке полной стоимости продукта и стоимости единицы его массы (килограмма и т. п.)