BEALL

• ___ and end-all

• ___ and end-all (whole)

• ___ that you can be : USA slogan

• ___ you can be...

• Beginning and end

• End-all's companion

• End-all's tag-along

• Essence

• Important thing

• It's everything

• Old Army slogan starter

• Something to everyone

• Start of a recruiting slogan

• Start of a U.S. Army slogan

• Start of an Army recruitment slogan

• Start of an army slogan

• Start of an old Army recruiting line

• Start of an old Army recruiting slogan

• Start of an old Army slogan

• Ultimate aim

• Very important thing

• What matters

• What really matters