BANK MARKETING ASSOCIATION BMA

The publishing arm of the American Bankers Association, a trade association and lobbying group representing the US banking industry. The BMA publishes periodic newsletters on the subject of marketing financial services.

Also known as the ABA Marketing Network.

The BMA produces many publications that address issues relevant to the banking industry, such as compliance, new regulations, customer retention and earnings growth. It also provides services and networking opportunities for members, and recommends reference and promotional materials.