EYE TRACKING

eye tracking: translation

eye tracking ˈeye ˌtracking noun [uncountable] MARKETING

the marketing activity of watching the movement of people's eyes when they are looking at an advertisement in order to find out what attracts their attention

eye tracking UK US noun [U] MARKETING

► the activity of studying the way that people's eyes move in order to discover what, especially in advertisements, attracts their attention: »

Eye tracking studies have shown that users rarely look at display ads on web pages.