• A communications system is of no value to the users unless there is a critical mass of users.
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They believe that they have achieved critical mass, that is a size that is necessary for the company to survive.
»The challenge is to attract a critical mass of customers that will enable the business to start making a profit.
This term is derived from nuclear physics, where critical mass is defined as the smallest mass of material that can sustain a nuclear reaction at a constant level. When compared to the financial definition, we see the similarities – being self-sustaining is the goal.
1) физ. критическая масса, критмасса (расщепляющегося материала)
2) достаточное количество (чего-л.) для эффективного достижения желаемого результата