FASHION JOURNALISM

   This type of journalism is mainly defined as the communication of fashion information using a variety of means whether through trend-related reportage or subjective commentary. Fashion journalists can cover fashion shows and events or write dedicated fashion columns; they author fashion books, magazines, articles, and periodicals; or they use the Internet and/or broadcast media for commentary and reporting. Fashion journalism, in order to be successful, must create "an escape" for the reader and pepper the thrust of the article with personal anecdotes and fashion trivia. Additionally, an eye must be kept on the advertising client and the critique of the collection, achieving a balance of information that is truthful, if not too judgmental.

   See also Fashion columnist; Fashion critic; Fashion editor; Fashion journalist.