BRANDWIDTH

brandwidth: translation

n.

The amount of brand recognition enjoyed by a product or service. (Blend of brand and bandwidth.)

"A few days after the resignation of its incumbent agency, computer maker Acer America has named two finalists in the race for its $ 20-25 million account. Hal Riney & Partners and Anderson & Lembke, both in San Francisco, will square off against each other with the winner decided this month, according to Tom Henry, director of marketing communications for San Jose, Calif.-based Acer. 'Both these agencies have enough brandwidth to build a compelling brand for our consumer-driven computer products,' Henry said."

— Joan Voight, "Acer Search Winnowed to Two Agencies ," AdWeek

Brandwidth is a blend of the words "brand" and "bandwidth".The latter is a wirehead term that is a measure of how much data can be stuffed through a transmission medium (or "pipe" in the vernacular) such as a phone line or a network cable.

brand name-dropping

brand wagon

brandalism

brandscape

genericide

ghost brand

passion brand

permission marketing

single-brand store

tribal marketing

Branding