CONSPICUOUS AUSTERITY

conspicuous austerity: translation

(kawn.SPIK.yoo.us AWS.tair.uh.tee)

n.

1. Spending large quantities of money on goods and services that convey an image of simplicity or austerity. 2. A lifestyle in which a person openly and deliberately uses goods and services that convey a lower socioeconomic status.

• Conspicuous austerity? Joan Kron is credited with coining the term in 1983, in her book "Home-Psych." It's partly about voluntary but expensive 'simplicity,' like people going to Buddhist retreats "where they give you no food, the surroundings are Spartan, they beat the daylights out of you with exercise and deep-tissue massages and they charge you a lot of money."

— Bill Dunn, "Reduced consumerism may be ephemeral change," Capital Times, January 8, 2002

• Conspicuous austerity has always been fashionable in New England, where rich Ivy Leaguers pride themselves on wearing battered sport coats with elbow patches covering genuine holes.

— Rob Morse, "Making a sow's ear out of a silk purse," The San Francisco Chronicle, December 24, 2001

• When Joan Kron presented her seminar, 'The Psychology of the Home,' for interior designers during the annual fall furniture market here, she pulled no punches. ... Other status symbols are products of conspicuous consumption of materials such as superfluous curtains around the four poster bed or, in the other direction, conspicuous austerity.

— Mardi Epes, Arkansas Democrat-Gazette, November 1, 1984

• Characteristically, the Fed's one touch of conspicuous austerity makes it even less visible: under Burns, the fleet of limousines has been replaced with compact Valiants.

— Larry Martz and Rich Thomas, "Burns and the Fed -- Feeling the Heat," Newsweek, March 10, 1975

This phrase is loosely based on conspicuous consumption, which American social critic Thorstein Veblen introduced to the language in 1899 (in his book Theory of the Leisure Class).See the Word Spy entry for inconspicuous consumption (which is almost synonymous with sense 2) for more on this. A close synonym for this phrase is downward nobility, which entered the language in the mid-80s.

The above citation credits Joan Kron with coining this phrase, but that appears to be true only for sense 1, as the earliest citations show.

badge item

barefoot luxury

brand name-dropping

conspicuous conservation

conspicuous creation

downshifter

flashpacker

glamping

inconspicuous consumption

lipstick effect

lipstick indicator

recession chic

recessionista

rocketing

scuppie

snob effect

soul proprietor

stealth bag

stealth wealth

undecorating

voluntary simplicity

work-life balance

Money

Slowing Down

Lifestyles

Austerity measures are now a hot topic globally. Although it does cause large unrest in every country that it affects, can we argue against it? Aren't the measures aiming to improve the economy in the long run?

соц. демонстративная [напускная\] простота*

а) (расходование больших сум денег для того, чтобы приобрести имидж простоты или строгости; термин впервые использовала Joan Kron в 1983)

б) (демонстративное использование благ, которые ассоциируются с более низким социальным статусом)