Значение слова "BADGE ITEM" найдено в 2 источниках

BADGE ITEM

найдено в "Dictionary of new words"
badge item: translation

(BADJ eye.tum)
n.
A piece of clothing or other item that a person wears or consumes to make a statement about their taste or personality.
Example Citation:
Michael C. Bellas, chairman of Beverage Marketing, suggested the new ads hit "the sweet spot for imports, co-ed social occasions. Beer has become very much a badge item," he added, "it makes a statement about the beer drinker."
— Jane L. Levere, "Foster's beer is putting a new twist on its longtime 'How to speak Australian' campaign," The New York Times, March 6, 2001
Earliest Citation:
If Zollo's research tended to demolish some ancient myths about teenagers, it reinforced a great many others, especially those that centered on their more materialistic instincts."We learned that skippies are not that dissimilar from yuppies in what's important to them," Zollo noted. "That includes money and badge items that tell their peers how they wish to be perceived, such as the brand of jeans they buy, athletic shoes and obviously cars."
— John Blades, "Hep to what's hip," Chicago Tribune, February 18, 1991
Related Words:
badge ball
brand name-dropping
conspicuous austerity
covert couture
passion brand
Categories:
Branding
Clothing
Lifestyles


найдено в "Англо-русском экономическом словаре"
соц. знаковый [бейджевый\] предмет* (какая-л. деталь туалета или какое-л. благо, которое испольуется публично с целью продемонстировать факт принадлежности его хозяина к какому-л. типу людей)
See:
consumer culture


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