ABC1

ABC1: translation

ABC1 ABC1 noun [uncountable]

MARKETING the top three social and economic groups in society - used especially in marketings of what kind of person buys a product:

ABC1 UK US noun [C]

► MARKETING in the UK, a consumer from one of the three higher social and economic groups, which consist of people who have more education and better-paid jobs than those in other groups: »

The advertising campaign targets ABC1s.

ABC1 reader/audience/consumer »

This newspaper has the highest proportion of ABC1 readers.

→ Compare C2DE(Cf. ↑C2DE)