COST PER IMPRESSION
cost per impression: translation
cost per impression ˌcost per imˈpression abbreviation CPI noun [uncountable]
MARKETING the cost of an advertisement, divided by the number of times that people see it :
• Average cost per impression is less than one cent.
* * *
cost per impression UK US noun [U or C] (ABBREVIATION CPI)
► E-COMMERCE,
MARKETING »
Whether you choose cost per click or cost per impression should be based on the objectives of your campaign and brand awareness issues.