• The term "online business community" is something of a marketing buzzword these days.
* * *
Companies know there's nothing like a hot new buzzword, like ‘nanotechnology’ or ‘sustainability’, to get the attention of investors.
all this computer buzzword вся э́та компью́терная за́умь
From this point onwards conservation became the zoo community’s buzzword.
• Bit of technical jargon
• Hum?
• Term that will give you a thrill?
• Trendy term
• Stock phrases that have become nonsense through endless repetition