BLANKET RECOMMENDATION

A situation in which a financial professional or institution sends a recommendation to all clients to buy or sell a particular security or product, regardless of whether or not the particular asset is compatible with the client's investment goals, objectives and risk tolerance.

Communicating to clients through a blanket recommendation is usually ill-advised because the clients solicited will have varying investment profiles. Imagine if a particular client who is retired and can't afford to lose a lot of money is the recipient of a blanket recommendation and the recommended transaction is of higher risk than what she is used to. Should the client follow the firm's advice, she stands to lose a portion of the savings it has taken her years to accumulate, which would be very difficult to replenish.

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общая рекомендация: советы покупать или продавать определенные ценные бумаги, рассылаемые брокером всем клиентам независимо от размера портфеля, инвестиционной стратегии и индивидуальных потребностей конкретного клиента.