Значение слова "BRANDALISM" найдено в 1 источнике

BRANDALISM

найдено в "Dictionary of new words"

(BRAN.duh.liz.um)
n.
The defacement of public buildings and spaces by corporate ads, logos, and other forms of branding (brand + vandalism).
Example Citation:
Brandalism [is] the creeping corporatisation of schools, libraries and other public buildings, which are gradually being daubed with company logos and slogans. The process is all too common in the United States and it is starting to happen here. Have you been in a Yahoo! taxi yet?
— "A new industry, a new language," The Daily Telegraph, April 5, 2001
Earliest Citation:
Brandalism The increased "defacing" of schools, libraries, and other public spaces with logos, advertisements, and corporate slogans.
— Gareth Branwyn, "Jargon Watch, Wired, February 1999
Related Words:
ad creep
advergame
advertecture
brand name-dropping
brand wagon
brandscape
brandwidth
commercial creep
de-Scottishify
edvertorial
ghost brand
guerrilla marketing
voken
wildposting
Category:
Branding


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