In the final analysis, we realised that our core competency is direct marketing. — В конце концов, мы пришли к выводу, что нашей ключевой компетенцией является прямой маркетинг.
His core competency was in computer design, not in accounting.— Его главный талант проявился в разработке компьютеров, а не в учете.
The starting point for analysing core competencies is recognising that competition between businesses is as much a race for competence mastery as it is for market position and market power. — Приступая к анализу ключевых компетенций, необходимо понимать, что конкуренция между компаниями означает не только борьбу за долю рынка и рыночную власть, но и соревнование в мастерском владении ключевыми компетенциями.
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A core competency for a firm is whatever it does best. For example, Wal-Mart focuses on lowering its operating costs. The cost advantage that Wal-Mart has created for itself has allowed the retailer to price goods lower than most competitors. The core competency in this case is derived from the company's ability to generate large sales volume, allowing the company to remain profitable with low profit margin.