What we need now is a catchphrase for the marketing campaign.
»His catchphrase, ""Make my day"", has become part of the modern consciousness.
броская фраза, обыкн. используемая как (демагогический) лозунг, реклама и т. п.
• And away we go! to Gleason
• Campaign slogan e.g.
• Characteristic saying
• Gotcha, you rascal!
• Just do it, e.g.
• Part of a slogan, often
• Popular slogan
• Slogan
• A phrase that has become a catchword