Значение слова "COPY TEST" найдено в 3 источниках

COPY TEST

найдено в "Financial and business terms"

copy test: translation

copy testing ˈcopy ˌtesting noun [uncountable]

MARKETING the activity of showing an advertisement to a small group of people in order to find out if it works, before it is used on television, in a newspaper etc :

• Copy testing is one of the essential indicators for most marketers.

— copy test verb [transitive] :

• The ads should have been copy tested before they were run.

— copy test noun [countable] :

• Our copy tests are accurate about 80% of the time.

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Ⅰ.

copy test UK US noun [C] MARKETING

► a test to find out if an advertisement is effective by showing it to a small group of people before showing it to the public: »We are waiting to find out the results of the recent copy test.

Ⅱ.

copy test UK US verb [T] MARKETING

► to find out if an advertisement is effective by showing it to a small group of people before showing it to the public: »All our campaigns are copy tested.

найдено в "Англо-русском экономическом словаре"

1) полигр. тестирование текста

2) рекл. = copy testing

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проверка рекламы на действенность

найдено в "Новом англо-русском толковом словаре по маркетингу и торговле"

1) полигр. тестирование текста 2) рекл. - copy testing

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