DISRUPTIVE TECHNOLOGY

disruptive technology: translation

n.

A new product or service that disrupts an industry and eventually wins most of the market share.

"What is a disruptive technology? Christensen coined the term in his best seller, The Innovator's Dilemma, published in 1997, and it has since become the hottest buzzword in business today as the Merrill Lynches react to the E-Trades. It's nothing new. Japanese automakers used disruptive technology in the 1970s to seize market share. A disruptive technology is often an inferior product or service, but one good enough to win wide swaths of market share."

— Del Jones, "Will business schools go out of business?," USA Today, May 23, 2000

Amazon

Dell

first-mover advantage

last-mover advantage

Business (General)

Technology (General)

disruptive technology: translation

disruptive technology UK US noun [C] WORKPLACE

► a new technology that completely changes the way things are done: »

A disruptive technology overturns a traditional business model, which makes it much harder for an established firm to embrace.

»

He contends that so many new and disruptive technologies have emerged in the last few years that no company is immune to competition.

упр. подрывная технология (новая технология, которая в момент своего появления является менее прибыльной, чем доминирующие технологии, но при систематическом развитии постепенно полностью вытесняет доминирующие технологии и становится основной)