CLICKSTREAM

clickstream: translation

n.

The virtual path a person takes while surfing the World Wide Web.

Compete.com ... licenses clickstream data from ISPs to find out what more than 8 million active Internet users visiting 200,000-plus sites worldwide are up to.

— "Spy on the Other Guys," Smart Business, November, 2001

At a March 10 meeting in Manhattan, the group will advocate that researchers develop technologies to measure "clickstreams" — that is, the paths online users take as they navigate various menus or home screens, as well as the elapsed time between each move.

— Wayne Friedman and Jane Weaver, "Calculating cyberspace: tracking 'clickstreams.'," Inside Media, February 15, 1995

This word may be a play on jet stream, one meaning of which refers to the flow of exhaust gases created by a jet engine.Part of these gases is condensed water vapor which forms a so-called condensation trail (also: contrail or vapor trail), which enables an observer to see the path the jet has taken.

clickprint

cyberflaneur

nooksurfer

Webology

Internet

clickstream: translation

clickstream UK US /ˈklɪkstriːm/ noun [C] (also clickpath) INTERNET

► a record of a person's online activites, such as the websites they visit and how long they spend on each one: »

If you have access to the clickstream, you can ascertain the content of everything that the target has read, viewed, or downloaded.