B2B2C

B2B2C: translation

n.

Business-to-business-to-consumer; describes transactions in which a business sells a service or product to a consumer using another business as an intermediary.

"Another general message to the believers was: B2B (business-to-business marketing) and B2C (business to consumer) are so five minutes ago; from now on it's all about B2B2C."

— Jessica Seigel, "While Nasdaq Burns," The New York Times, April 23, 2000

B2B

B2C

C2B2C

C2C

E-commerce

Acronyms and Abbreviations