Значение слова "DRIP MARKETING" найдено в 3 источниках

DRIP MARKETING

A direct marketing strategy that involves sending out a number of promotional pieces over a period of time to a subset of sales leads.

Example Citation:

"In Cycle 1, sales-ready leads are forwarded to the appropriate sales person. Prospects who have shown some level of interest but are not sales-ready, are retained for incubation through Cycles 2 and 3. The balance of sales leads with no current value (up to 50 percent or more of the total) are temporarily disqualified and put into automatic drip marketing channels, which support a steady flow of attention and information to prospects."

— Christopher Ryan, "One-to-One Marketing: Panacea or Pipe-Dream for Business Marketers?," Direct Marketing, October 1, 1999

Notes:

The phrase "drip marketing" may sound as though it's based on the practice of water torture, but it actually comes from the phrase "drip irrigation." This is an agriculture/gardening technique in which small amounts of water are fed to plants over long periods of time.

Unfortunately for anyone who is the target of a drip marketing campaign, many marketers believe in something called the "Law of 29," which states that on average a "prospect" won't turn into a "client" until they've seen your marketing message at least 29 times (insert groan of dismay here).

Related Words:

downlines

guerrilla marketing

multilevel marketing

murketing

permission marketing

roach bait

undercover marketing

zip code marketing

Category:

Marketing

29? That's insane.I thought it was 7!

найдено в "Financial and business terms"

drip marketing UK US noun [U] MARKETING

► a way of selling products or services by contacting possible customers by phone, letter, email, etc. repeatedly over a period of time: »Drip marketing is the opposite of a marketing blitz.

→ Compare DRIP ADVERTISING(Cf. ↑drip advertising), DRIP CAMPAIGN(Cf. ↑drip campaign), DRIP METHOD(Cf. ↑drip method)

найдено в "Investment dictionary"

A strategy employed by many direct marketers where a constant flow of marketing material is sent to customers over a period of time. Drip marketing endeavors to create sales through long-term repeat exposure to its recipients of the goods and services that are advertised.

Drip marketing used to be done chiefly with paper mail and flyers. The internet is now also commonly used as well. Many forms of drip marketing rely on the "Law of 29", which states that most prospects will not buy something until they see an ad for it at least 29 times.

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