Значение слова "BRAND STRETCHING" найдено в 4 источниках
найдено в "Financial and business terms"
brand stretching: translation

brand stretching ˈbrand ˌstretching noun [uncountable]
MARKETING when a company starts to use an existing brand name on another different type of product, hoping that people will buy it because they recognize the name:

• Virgin, the most quoted example of brand stretching, is in a delicate position because it relies on the reputation of one man: Richard Branson.

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brand stretching UK US noun [U]
MARKETING, COMMERCE the process of using an existing brand name for new products or services that may not seem related: »

Tobacco companies are using brand stretching to get their names established in other areas.



найдено в "Англо-русском словаре общей лексики"
бренд-стретчинг (расширение диапазона бренда, включение в бренд новых категорий товаров и услуг)
найдено в "Англо-русском дополнительном словаре"
бренд-стретчинг (расширение диапазона бренда, включение в бренд новых категорий товаров и услуг)
T: 37