► MARKETINGa type of market research that involves collecting and examining information that already exists and is easy to get, such as company records, published government reports, and information in newspapers, magazines, and on the internet: »
After extensive desk research, we found a company to produce the DVD.
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Finding the right company for investment involves desk research using the trade press and online sources.
маркетинговое исследование на основе главным образом внешних публикаций и материалов, но иногда включающее также изучение некоторых внутренних отчетов, служебной информации компании и т. д.