CROSSMEDIA
cross-media: translation
cross-media ˈcross-ˌmedia adjective [only before a noun] TELECOMMUNICATIONS MARKETING
using or involving two or more different forms of media (= ways of communicating information or news to people, such as newspapers, television, or the Internet ) :
• a cross-media advertising campaign
• Government restrictions on cross-media ownership will prevent national newspaper owners holding more than a 20 percent stake in television companies.
* * *
cross-media UK US adjective
► COMMUNICATIONS »
Their advertising campaign includes cross-media coverage on television, radio, newspapers, and the internet.