BRAND ASSOCIATION

brand association: translation

brand association ˈbrand associˌation noun [uncountable]

the way in which people think of a particular brand of product when they think of a particular activity because they are closely connected with each other:

brand association UK US noun [U]

► MARKETING, COMMERCE anything such as a symbol, activity, famous person, etc. that makes a consumer think of a particular brand or product: »

Brand association with an event such as the Olympics can positively influence purchase behaviour.

марк. ассоциирование [ассоциация\] с маркой*

* * *