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Account managers regularly contact customers to update them on new products and services.
Companies use account managers to ensure that customers feel that their needs are being met. It is generally less expensive to keep existing clients than to seek new clients to replace those that have defected as a result of inadequate customer service. Account managers work closely with the sales team to ensure that it is clear what products or services the client has purchased, and that those products and services fit the client's needs.
key account manager — менеджер по работе с ключевыми клиентами, менеджер по работе с основными партнерами