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There is, he claimed, a long history of allowing comparative advertising in the United States so that consumers will have more information to make informed choices.
Comparative advertising is not used solely for the promotion of a product or service. It has become a common technique used in political advertisements, with one candidate listing how he or she would not have made the same specific decisions as the incumbent if elected. This type of advertising is popular with companies releasing new products, as the focus of the ad will be how the new product is better than products already on the market.
реклама, рассчитанная на подрыв доверия к товару конкурента